Digital Marketing Manager

About the role

Position – Digital Marketing Manager

Experience – 3 – 5 Yrs.

Salary – 20,000 – 35,000

Location – Kolkata , Salt lake

Job Description:

We are searching for a highly-creative digital marketing manager to lead marketing team and handle clients for social media . In this position, you will be responsible for all aspects of marketing operations. You will be looking after marketing activities of the Company and also handle clients and their Social Media account.

Your duties will include planning, implementing, and monitoring digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management.

Responsibilities:

• Plan ,manage and handle Company’s various intellectual properties via coordinating with marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms for clients and act as a dedicated account manager for them
• Meeting clients and handling their queries
• Presenting client with proposal and PPTs as per their social media requirement
• Work with team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with Client, agencies and other vendor partners

Requirements and skills–

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Skills & keywords