Designation : Digital Marketing Manager
Job Description : We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Digital Marketing Manager Responsibilities: · Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. · Developing and monitoring campaign budgets. · Planning and managing our social media platforms. · Preparing accurate reports on our marketing campaign’s overall performance. · Coordinating with advertising and media experts to improve marketing results. · Identifying the latest trends and technologies affecting our industry. · Evaluating important metrics that affect our website traffic, service quotas, and target audience. · Working with your team to brainstorm new and innovative growth strategies. · Overseeing and managing all contests, giveaways, and other digital projects. · Develops Digital Marketing Strategy by studying economic indicators, tracking changes in supply and demand identifying customers and their current and future needs, and monitoring the competition. · Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. · Designs, builds, and maintains our social media presence. · Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. · Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). · Identifies trends and insights, and optimizes spend and performance based on the insights. · Brainstorms new and creative growth strategies through digital marketing. · Plans, executes, and measures experiments and conversion tests. · Collaborates with internal teams to create landing pages and optimize user experience. · Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. · Identifies critical conversion points and drop off points and optimizes user funnels. · Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results. Digital Marketing Manager Requirements: · Bachelor’s degree in marketing or relevant field. · A minimum of 10 years’ experience in a digital marketing or advertising position. · In-depth knowledge of various social media platforms, best practices, and website analytics. · Solid understanding of HTML, CSS, and JavaScript is required. · Highly creative with excellent analytical abilities. · Outstanding communication and interpersonal skills. · Up-to-date on the latest trends and technologies in digital marketing.
Job Location : Siliguri
Role :
Digital Marketing Manager
CTC : ₹1,200,000 P.A. - ₹1,800,000 P.A.