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Designation : Digital Marketing Executive

Job Description : Job Summary: We are looking for a highly motivated and talented Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing our digital marketing strategies to drive brand awareness, increase online presence, and generate leads. You will work closely with cross-functional teams to create and execute innovative campaigns across various digital channels. The ideal candidate is creative, data-driven, and possesses a strong understanding of digital marketing trends and techniques. Responsibilities: Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to meet business objectives and KPIs. Conduct market research and competitor analysis to identify target audiences, trends, and opportunities. Collaborate with the marketing team to align digital marketing initiatives with overall marketing campaigns and brand messaging. Continuously monitor industry trends and recommend innovative approaches to enhance digital marketing efforts. Content Creation and Management: Create engaging and high-quality content for various digital platforms, including websites, social media, blogs, and email campaigns. Optimize content for search engines (SEO) to improve organic visibility and website traffic. Manage content calendars, ensuring timely and consistent delivery of content across digital channels. Collaborate with designers, copywriters, and external agencies to develop compelling visuals and multimedia content. Social Media Management: Develop and implement social media strategies to increase brand awareness, engagement, and follower growth. Manage social media platforms, including content creation, scheduling, monitoring, and community management. Utilize social media analytics tools to track and report on campaign performance, making data-driven adjustments for optimal results. Stay up-to-date with emerging social media trends and platforms, incorporating new features and opportunities into marketing strategies. Paid Advertising: Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Conduct keyword research, ad copywriting, and A/B testing to maximize ad performance and ROI. Monitor advertising budgets, analyze campaign data, and provide regular reports to stakeholders. Collaborate with external agencies or vendors to leverage their expertise in specific areas of paid advertising. Email Marketing: Develop email marketing campaigns to nurture leads, drive conversions, and engage existing customers. Segment email lists based on customer attributes and behaviors to deliver personalized and targeted communications. Design and optimize email templates, ensuring compatibility across different devices and email clients. Track and analyze email campaign metrics, making data-driven recommendations for improvements. Analytics and Reporting: Monitor, analyze, and report on key digital marketing metrics, including website traffic, conversions, engagement, and ROI. Utilize analytics tools to gain insights and identify opportunities for optimization and improvement. Prepare regular reports and presentations to communicate campaign performance, trends, and recommendations to management and stakeholders.

Job Location : Kolkata

Role :

Digital Marketing

CTC : ₹240,000 P.A. - ₹300,000 P.A.