Designation : Digital Marketing Executive
Job Description : Digital Marketing Strategy: Develop and execute digital marketing strategies to promote Techno India Group's institutions across various online platforms. Social Media Management: Manage and maintain Techno India Group's presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Create engaging content, schedule posts, and interact with followers to enhance brand visibility and engagement. Content Creation: Generate creative and compelling content including text, images, and videos for digital marketing campaigns, advertisements, blogs, and social media posts. SEO and SEM: Implement SEO strategies to improve website ranking and visibility on search engines. Manage pay-per-click (PPC) advertising campaigns to drive traffic and generate leads. Email Marketing: Plan and execute email marketing campaigns to reach out to prospective students, parents, alumni, and other stakeholders. Design newsletters, promotional emails, and automated email workflows. Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics, social media insights, etc. Prepare regular reports to evaluate campaign effectiveness and make data-driven decisions for optimization. Website Management: Assist in the management and maintenance of Techno India Group's official website, ensuring content accuracy, relevance, and user-friendliness. Collaboration: Coordinate with internal teams including admissions, academic departments, and management to align digital marketing efforts with organizational objectives and promotional activities.
Job Location : Kolkata
Role :
Digital Marketing , SMO
CTC : ₹200,000 P.A. - ₹240,000 P.A.