Content Writer Associate

About the role

Kofuku is a digital healthcare information platform with first-mover advantage. We aim atshaping health habits by empowering you to manage your health your way from anywhere, anytime. We are looking for a creative copywriter who knows the difference between a sales page and a blog, someone who knows what the users click. We don’t want content writing bots sitting on desk all day. We want a desk-hopper, team-coordinator and brainstormer for our in-house marketing team. Responsibilities • A creative, hardworking writer who wants to create an exciting brand from scratch! • Develop and execute creative concepts for advertising campaigns, both above the line (ATL) and below the line (BTL) • Proofread and edit every content piece and copy line that goes out for the brand • Conduct in-depth research to understand market, target audiences and Kofuku’s objectives • Collaborate with art directors, designers, and digital marketing team to bring creative visions to life • Lead and supervise a team, providing guidance, feedback, and support to ensure high-quality and impactful copy across various mediums • Write unique and original blogs, ad creative copies and campaign lines • Provide strategic input in brainstorming sessions and healthcare product ideation in developmental stage • Collaborate with Subject Matter Experts (SME) to generate accurate healthcare-related content • You are a time ninja meeting deadlines every time • You are a grammar guardian, excel at vocabular wizardry to deliver captivating, crisp content Requirements • Proven work experience as a Copywriter and Content Writer (YES, BOTH) • Outstanding English skills with perfect grammar • Experience in creating social media content • Verifiable experience with MS Office • Experience with CMS like WordPress, Strapi or blogging platforms • Knowledge of SEO to write H1, H2, H3, meta titles and meta descriptions • Detail-oriented work style with an eye for details • A Bachelor’s Degree in English/ Mass Communication/ Marketing, or a relevant field • preferred • Experience required: Minimum 3 years • Available to Work from Office

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