Designation : Senior Copy Writer
Job Description : Job Description – Senior Copywriter About us We had started with a single dream of adding value to businesses across industries and turning them into brands. With integrated branding solutions we have created unique voices for them online & offline. In our pursuit of excellence, we are 6 edges ahead of the curve. Finding that unique edge for our clients fuels our every day at PromotEdge. Being a prominent branding, creative and 360-degree digital marketing agency in India, Promotedge excels in providing budget-friendly integrated marketing services. At Promotedge, we offer a plethora of marketing and advertising services that include SEO, SEM, Email Marketing, Social Media Marketing, Content Creation & Marketing, Website Design & Development, Mobile App Development and Audio-Visual Services, among others. Skills Required: Exceptionally creative and imaginative Good written and interpersonal skills Work well in a team Able to work under pressure Keen eye for detail Active interest and knowledge in commerce, popular culture, and new advertising trends and techniques Job Responsibilities As an advertising copywriter, you'll work alongside graphic designers within the creative department of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and produce effective advertising campaigns. You'll focus on providing the written words ('copy') for an advertising campaign, while the graphic designers will deal mainly with the visual images. Copy can include: creating headlines, slogans, catchphrases, straplines and body copy for print collaterals writing for web advertising, social media and mobile applications Creating scripts for radio jingles, promotional videos and TV commercials. You'll usually work in partnership with graphic designers to form a creative team working on creative briefs. You'll handle several client accounts at the same time, which makes the job varied and interesting. As an advertising copywriter, you'll need to: familiarise yourself with your clients' products and services, the target audience and their competitors' activities liaise with clients and interpret their briefs develop creative ideas and concepts, often in partnership with the creative designers present ideas to the creative director for approval and development and then to your clients write clear, persuasive, original copy through the various iterations of the project proofread copy to check spelling and grammar amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients oversee campaigns through the production stage to completion work on several campaigns at once, sometimes under pressure and often to tight deadlines keep up to date with industry, economy, popular culture and trends Monitor the effectiveness of advertising campaigns. Must be aware of social media platforms Experience: 6 + years of relevant experience in creative agency / advertising agency / digital agency Salary: INR 50,000 – 75,000 per month
Job Location : Kolkata
Role :
Copy Writer
CTC : ₹600,000 P.A. - ₹900,000 P.A.