Designation : Digital Marketing Manager / Social Media Manager
Job Description : DIGITAL MARKETING We are looking for a Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Job description Management of Social Media Channels ( FB, Twitter, Instagram and Other Social Platforms) Management of Amazon FBA Assist in the formulation of strategies to build a lasting digital connection with consumers Research and implement latest ideas for Posts that will increase the Audience Engagement Research and analyze competitor social media handles Develop and implement Social media strategy for Brand awareness, positioning and audience engagement. Creating effective social media viral ranking strategies to drive traffic , Boost and Engage Audience on Social Media Channels for the product to improve brand awareness Should be upto date with Key Social Media Trends Optimizes content following SEO and Pay-per-Click (PPC) Analyses and reports audience information and demographics, and success of existing social media projects Management and maintenance of clients websites using various CMS such as Shopify, Experience in all areas of digital marketing is required. On-page and off-page SEO, PPC, email marketing, content marketing. Job brief Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Requirements and skills Excellent understanding of digital marketing concepts and best practices Knowledge on B2C social media, Google Adwords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Job Responsibilities Creating/Managing Paid campaigns on Facebook, LinkedIn and other social media networks. Optimizing ad copies and landing pages for better results Experiment with various advertising channels and track conversions to figure out - what works best for the company. Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager, Google Ads & Display Networks Keyword research using various tools Generating reports & analyse account performance. Skill Sets Required Experience in running performance digital marketing campaigns on Google & Facebook Should be well versed with Facebook Ads Manager
Job Location : Kolkata
Role :
Digital Marketing Manager , Social Media Manager
CTC : ₹400,000 P.A. - ₹600,000 P.A.