Designation : SEO Specialist
Job Description : Designation: SEO Specialist Work mode: Work from Office **Experience: Should have 4+ years experience of working both in service and product-based industry** (Mandatory) Availability- Looking for immediate joiners. If on notice period- maximum 15 days Job Description: ·Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities ·Conduct SEO analysis and provide recommendations in coordination with elements and structure of websites and web pages ·Provide recommendations and execute strategies for content development in coordination with general and keyword specific SEO goals ·Communicate to Team and Management on project development, timelines, and results. ·Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. ·Track, report, and analyze website analytics along with PPC initiatives and campaigns. ·Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. ·Develop ideas for the business promotion of our customers using SOCIAL MEDIA platforms. ·Plan and develop social media calendar and creative ways to spread the company's message or product/service. ·Active and result-oriented marketing using SOCIAL MEDIA platforms and channels. ·Conduct Email Marketing campaigns by circulating newsletters, client acquisition, retention and brand promotion materials Skills : ·Must have experience working closely with developers, digital marketers and directors on marketing and branding perspective ·Research and analyze competitor advertising links ·Perform ongoing paid keyword discovery, expansion and optimization ·Understanding and awareness of local SEO and mobile site SEO ·Understanding of Email Marketing and capability to conduct campaigns using relevant tools ·Communication - Fluency in English Knowledge : ·Proven SEM experience and success managing PPC campaigns across Google and LinkedIn ·Passion for SEO & SEM and overall internet marketing ·Well-versed in performance marketing, conversion, and online customer acquisition ·Familiarity with A/B and multivariate experiments ·Social Media Scheduling Tools ·Email marketing tools
Job Location : Kolkata
CTC : ₹240,000 P.A. - ₹300,000 P.A.