HIRING FOR THINK & LEARN PVT LTD

Designation : Manager Marketing

Job Description : Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities  Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment  Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement  Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner  Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI  To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,  Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D  Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach  Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BLCs  Responsible for cracking local assets along with national assets for lead generation  Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads  Work closely with field marketers, based locally in the regions, to help execute your campaign plans.  Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc  Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value  Use experience and best practice to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes  Develop engaging programs to re-engage with existing customers  Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates Knowledge, Skill and Abilities:  Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work-space)  Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches  Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.  Excellent level of numeracy  Attention to detail  Must be an excellent communicator, both verbally and in writing  Excellent time management skills  Ability to work under pressure to meet deadlines  Proactive self-starter.  Technically competent with various software programs, such as Word, Excel, PowerPoint etc.  Flexible during times of change  Strong written and oral communication skills  Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial  Strong management skills  Excellent administration skills  Ability to analyse and revise operating practices to improve efficiency  Strong problem solving and organisational skills with a dedication to completing projects in a timely manner

Job Location : Jamshedpur

Role :

Byju’s is looking for a Marketing Manager to drive lead generation for BLC. The position will report into the Centre Head and Marketing team.

 

CTC : ₹1,000,000 P.A. - ₹1,200,000 P.A.