Creating company values is not an easy task, but it’s an important one. In today’s competitive and fast-paced business world, employees are looking for companies that stand for something and have a purpose beyond profits. That’s why creating company values is a crucial step in establishing your company as a brand with meaning. Having company values helps you attract the kind of employees who want to work for a company with a mission, as well as customers who are interested in purchasing from businesses with beliefs they can get behind. And while you may think of company values as being rather intangible and unmeasurable, there are ways to make them measurable so that recognizing them becomes second nature when hiring employees or interacting with customers.

Identity What’s Important To Your Company

Start by taking a look at your company’s mission, vision, and values. What are the key things your company stands for? What’s important to the company’s culture? What do you want your employees to prioritize? If you’re struggling to identify what’s most important to your company, look to your customers for guidance. What do they want? What do they need? What can your company do to make their lives easier and better? By identifying what’s important to your company and customers, you can then move on to figuring out how to codify these things into company values.

Value Your Employees

If you want your employees to be happy at work and stay there long-term, you need to make sure that everyone understands why they're there and what their role is supposed to accomplish. If someone isn't feeling valued within their role or doesn't understand where they fit into the bigger picture of your company's mission or goals, then they will likely leave and find another job that better suits their needs. So how do we make sure our people feel valued? By keeping an eye on things like alignment between company values

Determine Measurable Behaviours

Once you’ve identified the key values and traits that are important to your company, it’s time to determine measurable behaviors that will help employees practice these values and show them off to customers. For example, if one of your company values is innovation and you want to see this play out in your employees, you might set a measurable behavior of having each person on the team come up with one new idea each month.

Establish Key Performance Indicators

Now that you have a list of behaviors that are tied to your company values, it’s time to turn these values into KPIs (key performance indicators). This means measuring the behaviors you just identified and tying that measurement to the company value. For example, if you’re interested in measuring innovation among your employees, you might tie each person’s performance review to the number of ideas she comes up with each month.

Create A Culture Of Recognition

While it’s important to measure and recognize employees who are demonstrating the company values, it’s just as important to celebrate the values themselves. This means each month you should be recognizing employees who are demonstrating the company values. You can do this by making it a company-wide initiative and encouraging everyone to celebrate these employees’ behaviors.

Hold Everyone Accountable

While you want to celebrate employees who are demonstrating the company values, it’s also important to hold those employees accountable if they’re not living up to the company values. By creating company values, you’re not just trying to create positive energy and good feelings, you’re also trying to make sure each employee feels valued, heard, and as if they matter. You can maintain this sense of equality by holding employees who aren’t demonstrating the company values accountable.

Conclusion

Creating company values is a crucial step in establishing your company as a brand with meaning. Having company values helps you attract the kind of employees who want to work for a company with a mission and customers who are interested in purchasing from businesses with beliefs they can get behind. That’s why it’s important to start the process of creating company values right away. The sooner you identify what’s important to your company, the sooner you’ll be able to implement these values throughout your organization and start experiencing the benefits.